FW Magnificence founder, Fatiha Rouf gave us a walkthrough of her journey by means of magnificence to product constructing while answering a few of our high questions. Discover out what Fatiha makes use of for her exercise regime and what her favorite go to merchandise is.
Magnificence to me means being snug with your self and embracing each a part of you, together with the imperfections.
How did FW magnificence start?
Fairly merely in my bed room (ha ha). I used to make YouTube movies on DIY pure skincare the place I mentioned methods to enhance one’s pores and skin utilizing pure strategies. Strategies which were used for hundreds of years! My viewers needed to purchase the readymade type and that’s when FWBEAUTY was born!
What advantages do your merchandise serve?
Fwbeauty merchandise are all pure and natural which suggests they don’t include any dangerous or poisonous chemical substances. What’s extra, they don’t include harsh preservatives or synthetics elements that will irritate the pores and skin. They include botanicals utilized in historical skincare rituals which have been handed down from technology to technology which can be higher in your total well being.
The place do you get your inspiration from?
The ladies in my household. My mum and nan at all times used pure soaps, crops crushed into powders for face masks and pure tints made out of rose petals. Pure magnificence merchandise are nonetheless very a lot the on a regular basis norm for folks in south Asian nations due to why they’ve stunning pores and skin; that’s undoubtedly what impressed me.
What has been the largest problem of your profession to this point?
It’s been balancing residence life and enterprise life. Alhamdulillah we’ve got grown ten folds prior to now 5 years and so has my household (ha ha), which incorporates 4 boys – one with particular. To this present day, I nonetheless discover it a problem to steadiness each – however Alhamdulillah I now have a group in place and all of us work exhausting to assist each other. It helps that we’re all captivated with this enterprise and work very exhausting in direction of it. The sleepless nights working till the early hours has undoubtedly paid off!
What do you’re keen on most about make up?
I like how a lot confidence it offers you! Self love is tremendous vital and it’s vital to precise this by means of your individual pores and skin. However what I like most about make-up is that I can go for a delicate glow sooner or later, to a dramatic daring look the following. It’s nonetheless me – however expressed in numerous methods by means of make-up. It’s fairly outstanding actually!
Does everybody look higher with make-up?
No means! Most girls look attractive with simply cream on their face. Make-up shouldn’t be seen as one thing to make you “look higher”. It’s there to make you “really feel higher” on days you need these pink cheeks and gold eyelids. Nevertheless it’s vital to take into account that we glance stunning with or with out make-up.
How has your model survived by means of the pandemic state of affairs?
It was scary at first and we did initially shut for a short time to permit workers to take break day. We then took steps to make sure our workers returned to a safer setting and Alhamdulillah we re-opened. Nonetheless, taking break day was nice because it gave us all the possibility to deal with the well being of our pores and skin.
Learn the total interview in our Autumn 2021 challenge of British Muslim Magazine