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If it’s been some time because you went on a hike, walked round your native park, or smelled the proverbial roses in your personal yard, you aren’t alone.
We stay in what has been known as the “Indoor Technology,” however a brand new Atlanta-based app is seeking to shift that pattern and get extra folks linked to nature.
Roots gives “approachable methods to attach with nature” for these seeking to discover nature-based mindfulness.
Roots is the brainchild of entrepreneur Clint Jarvis, a veteran of the B2C startup area. His objective is to “open up the pure world in a singular method” even when customers don’t have time for a day-long hike or an hour-long meditation.
The app contains guided meditations, audio-guided out of doors experiences, and curated soundscapes from internationally. The soundscapes, captured from Emmy-winning acoustic ecologist Gordon Hempton (aka The Sound Tracker®), can take you from Belize to Sri Lanka to dozens of pure areas in between.
The meditations and experiences concentrate on serving to customers join with the pure world and are voiced by Meryl Arnett, an Atlanta-based mindfulness trainer behind The Conscious Minute Podcast.
The objective is to make each the pure world and mindfulness extra accessible. The most recent model of the app launched final month and virtually half of the preliminary customers are folks making an attempt out a meditation app for the primary time. This, Jarvis says, suggests there’s a hole in what greater meditations apps provide and what customers are in search of.
Meet The Crew
Jarvis beforehand based gottaGolf, a B2C social golf app, which was acquired by Connecticut-based golf expertise and media firm SwingU in 2017.
He has since helped open Intown Golf Membership, a non-public social membership within the coronary heart of Buckhead that has turn into a go-to retreat for golfers and non-golfers alike.
Jarvis began the app by partnering again up with two of his co-founders from gottaGolf, Jesse Wallace and Trong Bui Tuan.
Jesse is an Atlanta-based designer who’s the lead UX designer at Dragon Military. Trong is an iOS developer who lives in South Australia along with his spouse and younger son, who is called after Clint.
Mindfulness doesn’t all the time sq. completely with the “startup grind,” Jarvis admits, however he began on his personal mindfulness journey whereas scaling gottaGolf. He instructed Hypepotamus that being in nature brings extra stability and creativity to his day, however he shortly realized that the most important mindfulness app gamers missed didn’t create a reference to nature and the out of doors world.
Constructing a mindfulness-focused app comes with a brand new set of challenges than what others within the startup area expertise. For Jarvis, it’s about constructing “aware KPIs” and never essentially all about optimizing for consumer screentime.
His recommendation for folks simply beginning to discover mindfulness: begin easy. The app gives 5 and seven periods for individuals who wished to check out nature-based mindfulness between conferences or after a worrying workday.
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